Toybox is a magazine dedicated to the hobby of collecting and the care of vintage toys and games. While the magazine is about toys and games, it is targeted to an audience of adult collectors. One of the main challenges in creating the magazine was respecting that balance.

Branding is inspired by the typography and treatments of toys from the 1980s. The heavy drop shadow is inspired by the branding of the Viewmaster for example. All photography and illustrations are also original work. Designed to keep the focus on the toys.

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