Sojourn is an outdoor lifestyle trade show held in Toronto Ontario Canada. The demographic is between ages 22 and 55, with a personal income between $32,000 and $55,000. The logo and icon are created to be modern, yet include more traditional illustrated elements so it will not alienate sections of the demographic that won’t respond well to purely modernistic designs. Colour choices were based on natural colours from the environment, a palette of varying shades of green. This works well with the photos used throughout the various promotional materials and event guides.
Sojourn was designed in a partnership with Devin Norris-Lue