AG Energy

Designed as a fresh re-brand to bring Ag Energy into the current decade while still celebrating their past. Modern typography and imagery are introduced, while maintaining Ag Energy’s classic colours. The Icon was designed to be an abstract representation of energy or be a literal image of a farmer’s field, depending on the context of the customer. This was important as Ag Energy was looking to retain their mostly agricultural while diversifying into other markets. With their 30th anniversary around the corner, the logos were designed to be used with a celebratory declaration, and for it to also be easily omitted in following years. Both stacked and horizontal logo versions were designed in order for the re-brand to be optimizable in all applications.
Designed in a partnership with Maria Luísa Sartori Guarienti, this system was selected as a winner in Ag Energy’s re-branding competition.

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